AI-driven solutions by ITCMAARS boost plant health and farmer incomes across India
ITCMAARS, ITC Ltd’s digital agri-platform, is leveraging AI-based tools like Crop Doctor and Krishi Mitra to help Indian farmers improve plant health, increase yields, and enhance incomes. Integrated with expert advisory and climate analytics, the ecosystem aims to build resilience and sustainability in Indian agriculture.
As India confronts the dual challenges of agricultural sustainability and food security, the integration of advanced digital tools is rapidly transforming rural livelihoods. In this evolving landscape, ITCMAARS, ITC Ltd’s digital agri-ecosystem, stands out for its innovative use of artificial intelligence to address plant health issues and increase farm incomes.Digital transformation in agriculture addresses global biosecurity goalsITCMAARS’ suite of digital solutions is making strides in helping Indian farmers proactively manage plant health while improving productivity.ITCMAARS Crop Doctor: Harnessing AI for real-time crop diagnosticsEmpowering farmers with expert support and comprehensive digital servicesLeveraging predictive analytics and AI-powered planning toolsPioneering AI-powered advisory with Krishi MitraMicrosoft. This AI-powered agri co-pilot, available in eight Indian languages, provides farmers with instant responses to queries on crop practices, weather forecasts, market prices, and government schemes. ITC reports that Krishi Mitra has resolved nearly 200,000 unique farmer queries in its first two years, helping producers make informed decisions about selling, access subsidies, and adopt precision agriculture techniques for better resilience against adverse weather.Building a robust agritech partnership networkDriving climate resilience and sustainable farmingS Ganesh Kumar, Chief Executive of ITC’s Agri Business Division, contextualised the importance of plant health in a statement to the media, saying that agricultural resilience in the face of climate volatility requires comprehensive interventions across the farming lifecycle. He highlighted the role of ITCMAARS in providing science-based, accessible solutions that support early detection, preventive action, and sustainable crop management, thereby improving both productivity and farmer livelihoods.Looking ahead: Scaling digital agriculture for rural prosperity